Supercuts - “Real Smart Hair”

AdFed Minnesota’s The Show – Gold

Supercuts was lost in a sea of value salon chains. We wanted to reach an audience of logical customers who stick to what works and appreciate dependable, gimmick-free experiences. We created Supercuts Real Smart Hair to portray the practical people kinds of people who make the smart decision to get their hair cut and styled at Supercuts.

Creative Director: Matt Burgess

Copywriter: Andy Graca

Art Director: Ben Engen